The recent swathe of affordable, designled British watch brands, which aren’t ashamed to draw on Swiss third parties to guarantee a thoroughly built product, gains a new face this year, in the form of Sekford.Inspired by ye olde watchmakers and artisans of Clerkenwell, the quartz-powered Type 1A (from £695) has already won over retailers such as Mr Porter with a dial design as crisp as a freshly ironed Jermyn Street shirt, marked with an elegant, proprietary typeface. Go for the tan-coloured strap, as this shows off the English bridle leather best.

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