sekfordtype1aethos2

Ethos

We founded Sekford with a singular vision: utilise time-honoured craftsmanship to create beautiful, accessible dress-watches that are guided by a British, modernist point-of-view

London Clerkenwell and Inner Temple

PROVENANCE
The name of our company references Sekforde Street in Clerkenwell, London, an area that was once one of the world’s most important watch-making hubs. Our first watch was directly inspired by the long tradition of British watchmaking; characterised by its bespoke font work and clarity of white space it became the bedrock of Sekford’s founding principles;
Beauty
Quality
Modernity
Longevity

sekfordtype1acare

Collaborative

We’re an international trio comprised of a creative director, a watch designer and an industrial designer who share an affinity for modernist design, an appreciation of time-honoured craftsmanship and a belief that quality products should be accessible to the many, not the few

Swiss Engineering

We care deeply about the quality of our watches, that’s why we’ve partnered with quality manufacturers who apply generations of expertise to produce every component part to our exacting standards 

sekfordtype1aparts_4
sekfordtype1aparts_5

CASE FINISHING
Demonstrating the Sekford team’s experience and expertise in luxury watch design, the Type 1A’s bespoke case features carefully alternated polished and brushed surfaces, resulting in a level of finish seldom seen at this price point

CRYSTAL
Rather than use acrylic, as is normally used for a glass of this shape, we collaborated with our manufacturers in Switzerland to develop a unique box-domed pebble-shaped mineral crystal. The result provides brilliant refractions, echoing the effect of fine antique pocket watches, making the dial appear wide, open and bright 

Sekford Type 1A Watch Hands

Hands
Curved to follow the shape of the box-domed crystal and dial, the minute hands of our watches are curved

Sekford Type1A Commercial Type

Typography

Designed in collaboration with font foundry Commercial Type, the numerals of the Type 1A’s dial are set in a bespoke version of Chiswick, a typeface inspired by a vernacular of 18th and 19th century lettering by hand. The contrast between thick and thin line weights pushed the limits of dial printing technology to deliver clarity and typographic balance 

sekfordtype1adialdetail

Domed Dial

Echoing the curvature of the glass and hands, our dials are domed and tooled exclusively for Sekford and supplemented by simple polished markers that bring the face to life. Our dials have been designed for maximum readability with a high contrast between its pure white finish and bespoke numerals that echoes the enamel dials of pocket watches, while the sunburst dial evokes a more contemporary approach to watchmaking 

English Leather

Fine English Leather

Sekford’s stitched watch straps are made from hard-wearing English leathers (Bridle and Shell Cordovan), sourced from one of Britain’s oldest tanneries in Derbyshire. Additional satinated finishing has been applied to the buckles to add further distinction

Sekford Type1A Engraving

Engraving

The Sekford logo is an English Gothic Revival engraving, cut by specialist wood engraver Mark Wilkinson. It appears on the back of all Sekford wristwatches, along with its unique edition number

Gold / Black English Cordovan Leather
Stainless Steel / Black English Bridle Leather
Stainless Steel / Tan English Bridle Leather
Dark Grey Sunburst / Black English Bridle Leather
Blue Sunburst / Black English Bridle Leather
Gold / Tan English Bridle Leather